Over time product build up and dirt can make diamonds lose their sparkle, and metal look dull. A diamond’s sparkle originates from light entering, travelling to the bottom and reflecting back to the eye. To ensure your Jewellery continues to sparkle bright, look great and stand the test of time, it’s essential to properly maintain it. High level of care will help you to enjoy your product for many years to come. 

Diamonds are worthy of all the attention we give them, but choosing the right one for yourself is not an easy task. That is why Noreen, your diamond expert, loves to share her knowledge.

What follows is everything you might possibly want to know about diamonds, how they are processed and what you should look out for when purchasing one.